Wednesday, October 27, 2010

Review: Rise Above by Ralph W. Braun


Rise Above: How One Man's Search for Mobility Helped the World Get Moving.

The doctors who diagnosed Ralph with muscular dystrophy at the age of six and handed him his death sentence were wrong. Not only did he live to see his 13th birthday, but he founded BraunAbility, the world s leading manufacturer of mobility vehicles.

It wasn t an easy road. When Ralph couldn t rely on his own two legs anymore and he d outgrown piggyback rides on his father s back, he began using a wheelchair. Life went on, and Ralph was determined to find a way to keep up with it. He wanted an education, a career, and a family, just like anyone else; he just had to work a little harder at it.

First he invented a motorized scooter, the Tri-Wheeler, so he could conserve energy and keep his job as a quality control inspector at a nearby factory. When the factory moved a few miles from his home, he outfitted an old postal Jeep with hand controls and a hydraulic lift so he could have reliable transportation to and from work, no matter the weather. As his mobility increased, so did attention from the disabled community. Fifty years ago he was a young man in a wheelchair who needed to get to work. Today Ralph Braun is CEO of BraunAbility, the largest manufacturer of wheelchair accessible vehicles in the world. Capitalizing on the age-old saying Necessity is the mother of invention,Braun refused to let his disability hold him back and, in the process, brought independence and mobility to thousands. Rise Above tells the story of how self-reliance, common sense, and a refusal to accept the status quo led to one man s triumph in business and in life.

Ralph quickly realized an underserved and underappreciated market existed, and he developed a wide range of mobility products to meet its needs.

While Ralph Braun s story is a powerful example of true entrepreneurial spirit, this book is more than a successful business model. It is the story of America s evolving attitude toward the disabled community. It is the story of the powerful love of parents determined to give their son every opportunity and chance to succeed in life. It is the story of discovering the unlimited potential within each of us, regardless of what obstacles we may face.


This book is a emotional roller coaster. You feel his ups and downs. It's a very inspirational book that I'll probably read again which for me I only read books once but the really good ones I read twice. Everyone needs to realize that we all go through something but what matters is how you get through it.


Check out this website to find out more www.braunability.com


Disclosure: I received this product for free and all thoughts expressed are 100% my own.



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